Content Distribution.
Home is Spotify’s primary distribution surface, designed to grow existing habits, form new ones, and drive the business forward.
Scope
Company
Duration
Year
Navigating competing priorities across teams while ensuring efforts converge into a cohesive end UX.
A big part of my role on Home is ensuring the distribution system is flexible enough to absorb constant incoming requests—and knowing when the right time is to evolve it.
A distribution system with consistency at the core & flexibility at the edges.
Given the ever-evolving nature of Home, the distribution system will continue to change over the months and years ahead. What we’ve built up until now is a strong, durable foundation—one that allows us to move quickly, adapt with confidence, and evolve without re-architecting from scratch.
A curated selection of projects that reflect our commitment to simplicity and purposeful design.
