Your Library.
Supporting Spotify's strategy to become the world's leading audio network by developing a future-proof framework for audio agnostic retrieval, organization, and management.
Scope
Company
Duration
Year
Enable the Library to scale to new audio formats while minimizing change aversion.
Launching a radical change to a habitual feature, used by millions every day, is challenging. Both to the end user whose habits are disrupted, and to the organization making the change. At the time of this project, Spotify was evolving beyond music and podcasts—but the Library wasn’t built to support the growing diversity and scale of what was to come.
A scalable, flexible Library that helps listeners easily retrieve, organize, and manage their growing, diverse audio collections.
While this project stemmed from a business need, there were also a number of listener needs and pain points that needed to be addressed. In the previous version it easy to access your favorites, but it a lot harder to get to the depths, so we wanted to give users more ways to access a greater variety of content from their collections. In addition to this, we wanted to ensure that we weren't just designing a one size fits all experience and that the library would flexible enough to adapt to the unique behaviors of all listeners
4.1% increase in podcast cosumption, 1.6% increase in variety of content streamed, 1.5% increase in streamthrough rate, and neutral overall retention and consumption.
As part of this project, I championed the first ever beta pilot within the mobile experience. While traditional research methods revealed some pain points associated with the new experience, we needed deeper insight to ensure a smooth rollout. Through the beta, we gathered feedback from tens of thousands of users, which enabled us to uncover blindspots and pain points that hadn’t previously been identified. This approach allowed the team to iterate and make critical adjustments before a wider release.
Another notable highlight of this project was the creation of “dynamic filters,” which have since evolved into a core navigation pattern across the Spotify app and have been adopted by other major platforms like Netflix, Airbnb, and YouTube Music.
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